Image by Irina Iriser

.The Directory.

 

FORGOTTON COLOURS

NATURAL DYES

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GREEN MATTERS

USA

The Better Packaging Co. is a team of passionate individuals determined to improve the state of the environment. Having seen firsthand the amount of plastic waste generated by the eCommerce industry, the company’s founders – Rebecca and Kate, decided to start with courier packaging.

They design revolutionary, customized packaging solutions for the new eco-nomy – a circular economy in which generating waste is not an option and the earth’s resources are not treated as infinite. They have sustainable packaging to support eCommerce and retail. Some of the products they create include alternatives to traditional plastic

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Behind the scenes | Feature

Read our in-depth interview with Nikolett Madai founder of Dyeluxe, a Berlin-based start-up connecting the food and fashion industry to close circularity gaps whilst simultaneously creating value from by-product waste. Be inspired by individuals and brands within the textile industry redesigning dyeing practices from harmful to healing, such as Hul le Kes a contemporary label growing colour in their garden with collections based on seasonality. 

We hope the stories and innovations within this feature inspire you to rediscover colour with a fresh perspective open to endless pigment possibilities within natural systems, as we believe the future of our wardrobes is bright and we hope you do too.  

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Behind the scenes Nikolett Madai | Dyeluxe

Image Credit: Nikolett Madai

Video Credit: Victoria & Albert Museum, V&A, London

 

INSPIRATION

& INDUSTRY NEWS

COTTON
H.E.R.B.S Installation by Studio Nienke Hoogvliet
Studio Nienke Hoogvliet is based in the Dutch seaside city of The Hague. Founded by Nienke Hoogvliet in 2013 the studio is a space for redesigning responsible textiles, products and design concepts with consideration to nature and society.
COTTON Copy
Monsoon Blooms
Made responsibly in India, Monsoon Blooms creates textiles in a holistic manner that aim to preserve and support the ancient Indian practice of Ayurvastra, the Ayurvedic method of dyeing natural textile fibres with an array of plants, barks, flowers, roots and herbs that impart medicinal benefits to the wearer.
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Hul le Kes – The Netherlands
Hul le Kes is a locally driven and consciously considered fashion label based and created in Arnhem, a Dutch city renown for fashion and home to ArtEZ University of the Arts which has produced acclaimed alumni Lidewij Edelkoort, Iris van Herpen as well as Viktor Horsting and Rolf Snoeren of Viktor & Rolf. 

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